Ready – Set – Optimize!

A lot of customers come to us with the “If we build it – they will come”  mentality.   Beautiful, fully functional websites should just automatically attract customers, right?

Wrong.  Attracting customers takes work.  Lots of it.   Web Marketing / Search Engine Optimization is a growing field – everybody is hopping aboard the marketing train calling themselves an SEO expert.  What makes us any different?

We understand technology.  At our core, we are developers.  This means that we consider your site’s SEO needs during the development cycle from start to finish.  From the very first day of development we consider your site’s architecture, your target consumer base, ease of manipulation by your administrators and we implement that as part of web development – not as an afterthought.  This all seems like common sense, yet most SEO firms will develop your website with a team of developers who know nothing about SEO and have no connection to the SEO experts who will ultimately make the modifications.  On complex sites such as Magento, this can mean major and costly changes.  Imagine the simplicity of Marketing the site from Day 1?  Our developers work with SEO specialists from the beginning of web design to create a site that features architecture, graphic design and landing pages that are the ideal marketing base for future SEO efforts.    Images and content are optimized from the beginning, which allays the frequent requirement to go back to the site and upload/modify the photos and content.

We also counsel our clients on best SEO practices if they are uploading products or content themselves or social media features that should be built into the site.  Again, it sounds like common sense, but common sense is not that common.    And for those unlucky folks who paid for the development then spent an additional 3 months reworking onsite SEO, we hope you’ll give us a call so that we can meet your ongoing needs.  Why hire us for maintenance?  Here’s why:

*We can provide web development services and SEO in a single contract. Your account specialist will be the only go-to person you need for all your website maintenance needs.  No phone trees.  No complex ticketing system, just send your representative an email or chat with us online.

*Our rates are well below market because we operate virtually out of our home offices in California, Idaho, and Wisconsin.  You don’t pay for expensive infrastructure and overhead yet you get top quality web development and web marketing at an offshore rate.

*We are responsive!  It is easy to work with salespeople.  They love you until you sign the contract, then they leave you to the developers who will do the real work.    Typically, developers are not great communicators.  We say this tongue in cheek because we are developers!  We will provide you with an account manager who will interface with the developers for you.  This is the industry standard for large agencies with high price tags, but we offer an offshore rate and we include an account manager with extensive experience at a rate that is half of industry standard.

*We have a refined web development with SEO process.  We understand how difficult it is for clients to define their needs and convert them into a buildable website.  It is our job to give you a reality check and tell you what can be built – not a future dream, but a reality that grows organically in phases.  Many SEO / Marketing companies will not help you with this.  Their salespeople will tell you only what you want to hear because they 1) Do not understand web development 2) Tell you what you want to hear to get a sale 3) Don’t have to actually do the work once the contract is signed – some unlucky soul gets to build what is not buildable – usually on an impossible timeline.  At Calicode we tell you what is real because we have to build it.  We do not employ outside salespeople.  We learned the hard way that honesty is paramount.  The developer defines the timeline and removes non-core features to meet the clients deadlines.

*No gimmicks or false promises.  We utilize tried and true SEO strategies.  We will not make promises that may easily be broken.  Search Engine Algorithms are forever changing.  We cannot make promises based on a moving target.  We give you a strategy based on the current understanding and re-evaluate our strategy quarterly to give you the best results.

*We work with you to build the best content in your industry.   Our copywriters are not experts in your industry so we rely on you to help us with SEO and social media.   We do our part, and we ask that for your benefit you participate in your own SEO content writing because we believe in authentic, meaningful content – not spun content from articles written for search engines.  Articles should be written by and for people to read and enjoy.

*We utilize social media!  This is becoming more and more important in search engine rankings.

Please give us a call today about your web development, maintenance and Marketing needs.  You won’t regret it.